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October 24, 2017updated 02 Nov 2017 6:30am

John Lewis’ new store to offer ‘concierge-style’ shopping in Oxford, UK

Department store chain John Lewis is set to open a new service-led shop in Oxford, UK, in order to provide a new 'concierge-style' shopping experience to customers.

Department store chain John Lewis is set to open a new service-led shop in Oxford, UK, in order to provide a new ‘concierge-style’ shopping experience to customers.

The move is part of the company’s plans to reinvent the department store.

Around 20% of the shop’s 120,000ft² floorspace is said to be dedicated to services and experiences.

The shop will offer 21 different services ranging from travel advice to eye tests, as well as a children’s car seat fitting advice.

“Our shops continue to be a place where customers come and experience our brand, the physical manifestation of what we stand for.”

John Lewis managing director Paula Nickolds said: “As part of our plans to differentiate the John Lewis brand and to reinvent the department store for the 21st century, our shops continue to be a place where customers come and experience our brand, the physical manifestation of what we stand for.

“More than a route to selling things, our Oxford shop is a place that aims to inspire and delight our customers and is entirely focused on customer experience with Partners and finishing details at the heart of that.”

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Among other services, a free personal styling service for men will be available at the store, along with free technology training workshops to assist customers in getting the most out of their purchases and learning about the latest technology.

The shop will also feature the company’s first express Nail and Brow bar.

An Experience Desk at the shop will offer a ‘concierge-style’ service to customers to help them plan their day.

The £18m store will house more than 55,000 products and in excess of 1,000 different brands.