Hypermarket chain Lenta has opened its first outlet in Kazan, Russia.
The new 5,655m² hypermarket at the Gorki Park shopping centre has a retail space of 3,248m² and offers 12,000 stock-keeping units (SKU) ranging from Lenta’s private labels to local products.
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It features Lenta's super-compact format, and has 20 cash registers and 942 parking spaces.
The Kazan hypermaket brings the total number of Lenta stores to 31 hypermarkets in 21 cities across Volga, Russia.
Lenta chief executive officer Jan Dunning said: “We continue to advance our growth strategy, opening stores in new cities and building on the success of our expanding network.
"We have a well-established presence and many loyal customers in Tatarstan, where we already have three hypermarkets in Almetyevsk, Naberezhnye Chelny and Nizhnekamsk, and our new store in Kazan will reinforce our position in this market of nearly four million people.
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By GlobalData"We will extend our reach to encompass many more customers, and will expand our relationships to include more local suppliers to meet our greater purchasing needs.
"We would like to thank the local authorities for their collaboration and support, which have been essential for our development and expansion in the area.”
Founded in 1993, Lenta currently operates 170 hypermarkets in 77 cities across Russia, and 43 supermarkets in Moscow and St Petersburg.
The retailer's hypermarket formats have unique promotion and pricing strategies, in addition to a wide assortment of local products.
