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South Korean retail company Lotte Group has opened LOTTE World Mall in the capital city of Seoul, which is claimed to be largest mall in the country.

Benoy was the interior architect for its innovative retail scheme and façade concept designer for Avenuel department store, which is said to be the third largest duty free store in the world.

The opening of LOTTE World Mall in Seoul is viewed as a high-profile addition to the commercial property sector in the country.

The mall extends from basement level to level four. The top two floors were thematically designed as the concepts Nostalgia Mall by MBC Art Centre and Charlotte Avenue by Node.

With its high-end department store, entertainment tower and world-class concert hall, this world-class shopping and entertainment destination is all set to promote the capital’s megacity and flourishing tourism industry.

Senior Associate Director, Eduardo Gonzalez stated, “LOTTE World Mall is the most significant development undertaken by Benoy in South Korea. We approached the scheme not only as a major shopping destination for the country, but as a tourist attraction for Asia.”

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Sculptural GRG ceilings, illuminated timber walls, prominent motif lighting and pocket outdoor gardens are the highlights of the mall.

Benoy divisional director Rufus Turnbull said, “Given the scale of LOTTE World Mall, the design of the public areas, the areas where people naturally converge, was critical.

“We featured a number of design elements to ensure that these spaces were memorable and unique. For instance, the main atrium is dressed in a distinctive material, allowing us to create a geometry which would’ve been hard to achieve using traditional methods.”

Associate director Heeri Song monitored the construction activities and fit out of the development for over a year.

Director Craig Menzies said, “Korea is an expanding market for Benoy and one which our studios in both the East and West have had exposure to.

“Working alongside LOTTE Corporation on their landmark scheme has allowed Benoy to showcase once again its ingenuity for design in different markets and adaptability to create schemes which resonate with their local audience.”

Image: LOTTE World Mall in the capital city of Seoul. Photo: courtesy of Benoy Limited.