Grocery store chain Lowes Foods has selected on-demand delivery service provider Instacart to offer a same-day delivery service to customers in Raleigh and Durham, US.
With the latest development, the company joins a growing number of retailers offering multiple delivery options and click and collect services to improve shopper experiences.
In August this year, German grocery chain Aldi revealed plans to launch a same-day delivery service in three US cities, while Walmart expanded its service to two additional markets in the country.
Lowes Foods president Tim Lowe said: "Our guests are leading increasingly busy lives and anything we can do to offer them convenience makes all the difference.
"We are proud to have launched personal shopping before the internet was widely adopted through our phone-in order service. Joining an industry leader like Instacart allows us to give our guests an additional option for home delivery that is fast and convenient."
Customers can order products from fresh produce, meat, and everyday essentials to a bottle of wine or craft beer.
To place the order, customers need to visit instacart.com or download the app, and products are expected to be delivered within an hour.
Instacart retail partnerships head Sarah Mastrorocco said: "Partnering with the best retailers nationwide is essential to the success of Instacart.”