US-based LynnCo Supply Chain Solutions has signed an original equipment manufacturer (OEM) partnership to use LLamasoft’s supply chain design technology to improve the former’s distribution networks.
The deployment of LLamasoft's supply chain modelling technology is expected to enable LynnCo to model, analyse, optimise, as well as simulate a client’s enterprise supply chain network in a visual and efficient manner.
LynnCo professional services and engineering vice-president Ed Gort said: “LynnCo’s clients typically have supply chain vulnerabilities around services and costs that require a consultative approach and tailor-designed solutions.
“This is where LLamasoft Supply Chain Guru modelling solutions will enable our clients to optimise their end-to-end complex supply chains.”
Besides clients in the retail e-commerce sector, the application of LLamasoft Supply Chain Guru will also assist LynnCo to cater to manufacturers and distributors.
LynnCo noted that in the wake of the disruptions caused to the retail industry by Amazon, technology will play a key role in all spheres of the shopping experience both in-store and online.
As a result, the company feels that retailers should adopt an improved distribution network by switching from a 'replenish to store' model to a ’direct to consumer' model.
LLamasoft global sales and marketing senior vice-president Bob McFarland said: “We are confident that LynnCo’s more complex clients will benefit greatly from LLamasoft’s technology to support network optimisation, inventory optimisation, transportation optimisation, enterprise simulation and more.”