German-based luxury brand Montblanc has deployed Mood Media’s audio and visual solutions in its stores across five continents.
Mood installed a new video solution and replaced the luxury brand’s current in-store music with custom-designed compositions.
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Montblanc specialises in luxury writing instruments, watches, leather goods, jewellery and perfumes.
The installation process began over six months ago across five continents, with 12 stores already equipped with the new solutions.
The deployment will continue across Montblanc’s 500 stores.
Each store will feature digital signage that creates an interactive experience while promoting select products and highlighting the brand story. Components of the solution include 75in synchronised screens highlighting Montblanc’s products, a touchscreen accessing Montblanc’s iOS app, and a video screen offering further insight into Montblanc.
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By GlobalDataMood Media’s sound designers also created a soundscape for Montblanc based on luxury and modernity.
The music programme has been created to suit the tastes of key customer profiles, including men, younger audiences and women.
Mood Media provides elevating customer experiences through interactive mobile marketing, visual, audio and sensory solutions.
