Indian online retailer Myntra has won the master rights to manage Spanish fashion brand Mango’s offline stores in India.
As a part of the arrangement, the retailer will curate and facilitate between 25 and 30 Mango stores, as well as list the brand on Jabong in association with selected retail partners for five years.
Myntra will also be responsible for managing Mango's omnichannel presence, including Mango.com, offline stores in the country.
Myntra and Jabong CEO Ananth Narayanan said: "This agreement further strengthens our position as the leading fashion and lifestyle destination and is in line with our strategy to provide our customers access to the best of international brands.
“We expect to grow Mango's India business exponentially over the next five years. This event marks an epoch in our journey and the beginning of a new age in omnichannel fashion in the country."
Myntra's latest move compliments its offline strategy, and will help explore similar partnerships with global brands in the future.
Mango board of directors vice-chairman and member Daniel Lopez said: "A high degree of technological capability backed by incomparable logistical facilities covering the entire country make Myntra an ideal entity to enhance our partnership with.
“We are targeting exponential growth for Mango in India in the coming years and are optimistic about achieving the same through Myntra."
Mango has a store network of 2,200 stores in 110 countries and owns the Mango Woman, Man, Kids and Violeta lines.