Italian furniture house Natuzzi has opened its new 9000ft² store in Paramus, New Jersey.
The new location and format features Natuzzi’s complete Italia range of furniture and accessories, including the newly launched motion sofas and dining tables.
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Paramus is in line with the company’s retail expansion plan and represents the first of many direct-owned store openings planned throughout the country.
The collection also includes two new product standouts: Ilia chair, designed by Mauro Lipparini, and the linear Leggero dining table, designed by architect Victor Vasilev.
Natuzzi chief officer Nazzario Pozzi said: "Retail expansion in the US is definitely a key pillar of our plan, both through our direct owned stores and our regional partners.
“To sustain our strategy in the US we have built a new retail organization across all business drivers and across all states."
The new stores were designed by the Natuzzi Style Center in Italy, and the company notes they are meant to reflect the evolution of the brand experience.
Natuzzi chairman and CEO Pasquale Natuzzi said: "Thanks to the investments made in recent years, Natuzzi has become the best known brand among the world's luxury goods consumers who buy design and furnishing products.
“Now, we must capitalise our brand awareness by increasing our retail expansion. Our goal is to build a closer relationship with the customer, continuing to offer unparalleled quality and a unique shopping experience through our stores."
The company plans to continue with the rationalisation of its retail network in order to maintain a balanced portfolio of the right stores in the right places.
