1. News
March 16, 2017

New York & Company to expand Eva Mendes business

US-based speciality retailer New York & Company announced that the Eva Mendes Collection has been expanded to more than 50 shop-in-shops, 19 Eva Mendes boutiques and an online channel.

US-based speciality retailer New York & Company announced that the Eva Mendes Collection has been expanded to more than 50 shop-in-shops, 19 Eva Mendes boutiques and an online channel.

Further, six New York & Company stores will also open in the upcoming months. These stores will offer an extended assortment of Eva’s eponymous collection. A New York & Company store has opened in Miami’s Dadeland Mall shopping centre.

American actress Eva Mendes said: “It was important to me for my spring collection to include something for everyone, which is also why we are currently offering more styles and inclusive sizing from 0 to 20.

“I hope that by expanding my collection to additional locations, even more women are able to find looks that fit their own personal tastes and lifestyles.”

Eva’s newest collection comprises more than 100 products, including apparel, shoes, handbags and jewelry.

New York & Company CEO Greg Scott said: “We marked an extraordinary milestone with Eva this past year, achieving over $50m in sales, with a goal to reach over $100m in the near term.

"We are introducing new clientele to her amazing collection while addressing the strong demand in these markets for both, the Eva Mendes Collection and our New York & Company brands.”

“By expanding to six new stores and by designating more space to the 50 Eva shop-in-shops, we are introducing new clientele to her amazing collection while addressing the strong demand in these markets for both, the Eva Mendes Collection and our New York & Company brands.”

The new stores to be added to the New York & Company retail network will be in high-traffic shopping centres, including Dadeland Mall and Miami International Mall in the Miami-Metro area.

Apparel from the Eva Mendes Collection ranges from $46.95 to $129.95.


Image: Eva Mendes. Photo: courtesy of New York & Company.