Under the terms of this partnership, a capsule Koovs collection will be available from Simply Be in exclusive larger sizes from December.
A more extensive range for Spring / Summer 2018 will be rolled out in March next year.
In addition to this announcement, the planned distribution in the UAE through Souq.com is expected to go live within the next three weeks.
These moves are intended to expedite Koovs’ overseas ambitions for its Private Label collection.
Koovs CEO Mary Turner says: “We are absolutely delighted to be working with N Brown and to bring the Koovs young fashion brand to the UK with Simply Be, a brand that celebrates and empowers all women whatever their size, through fun and exciting fashion.”
In its preliminary results for the year ended 31 March this year, Koovs registered an increase in gross sales order value to £18.6m from £10m last year, while its revenue went up by 49% to £8.7m from £5.2m.
Its pre-tax loss grew to £19.3m from £16.7m last year.