NIKE has opened a new store at Miami Beach’s shopping district in Florida, US.

The new 31,000ft² two-storey, multi-sport store features multiple Nike products, personalised services and trained Nike store athletes.

"We’re demonstrating how we are leading the future of sport retail."

Personalised services are available in specific spaces, including digital Nike+ running, soccer and basketball trial zones, Nike+ Service Station, and an in-store space with live in-store programming called The Stands.

The store additionally has a women’s boutique called The Lounge, which includes a treadmill, fitting rooms and a personal styling service.

Nike Global direct-to-consumer president said: “Once again, we’re demonstrating how we are leading the future of sport retail. Nike Miami offers some of the best products, services and experiences under one roof.

"Whether you’re gearing up for your first yoga class, committing to a New Year’s resolution, or kicking the soccer ball around on our in-store pitch, Nike Miami will help you raise your game.”

The products and re-stocks featured in the store include HyperAdapt 1.0, Kobe Fade to Black Pack, Kyrie 3 'What The', Air Force 1 Ultraforce Mid, Zonal Strength Tights and the Apple Watch Nike+.

Nike designs, markets and distributes athletic footwear, apparel, equipment and accessories for various sports and fitness activities. Converse and Hurley International are the divisions of the retailer.

Image: New Nike store in Miami. Photo: courtesy of Nike.