British online fashion and beauty retailer Asos has launched a same-day delivery service for customers based in London.
The service will be available between Sunday and Friday, and orders are expected to be delivered between 6pm and 10pm at a cost of £12.95.
Asos delivery solutions and returns director Matt Rogers said: “Asos has a history of innovation, in our use of technology, our trend setting fashion, and in the best-in-class delivery and service propositions we offer our customers.
“We are excited about the introduction of ASOS Instant and will continue to explore new options that add convenience and choice for ASOS shoppers.”
The company is planning to extend the service to other cities across the UK in the coming months. This will add to the current options offers such as next day delivery, click and collect, one hour delivery time, and free returns.
The next day delivery service is available for free for customers who sign up for an annual Asos Premier subscription plan.
The company operates more than 9,000 click and collect points across the UK.
Earlier this year, the company launched the one hour delivery option, allowing customers to choose a day and time slot for delivery.
Asos carries out its operations through its fulfilment centres in the UK, the US, and Europe, delivering products to customers worldwide.