Philippine retail chain Puregold Price Club is set to launch an online grocery store this year.

With this launch, Puregold expects to strengthen its position in the country, reported business.inquirer.net.

In addition to the website, customers can make grocery purchases through their smartphones. The online store service will initially be offered to its Tindahan ni Aling Puring (TNAP) members.

At first, the company intends to analyse consumer buying habits before accordingly making adjustments on the products to be offered online.

Puregold president Vincent Co was quoted by Philstar.com as saying: “We want to have a niche market first before we go full blast. Customers now are very demanding.”

“We want to have a niche market first before we go full blast.”

“So our online shopping is going to start with very targeted customers at first.

“We are studying it very carefully because we want to offer something different once we decide to go full blast with e-commerce.”

This online grocery store will be open for TNAP members within the third quarter of this year.

Puregold currently has 255 stores and expects to open around 25 new stores this year.

Image: Puregold Baliuag Bulacan plans to strengthen its presence in the country. Photo: courtesy of Judgefloro via Wikipedia.