The Shopgate solution for online retailers has launched marketing and design services to complement their mobile commerce (mCommerce) platform.
With the addition of marketing services, retailers will be able to boost app downloads and customer engagement, Shopgate stated.
Shopgate offers online retailers the technology required to build and maintain mobile apps for iPhone, iPad and Apple TV devices, as well as Android mobile devices.
With the new host of services, online retailers will now be able to tie-up with mobile marketing executives to build and execute campaigns that maximise reach and boost core metrics such as app downloads and sales conversions.
Shopgate vice-president of marketing Casey Gannon said: “Shopgate marketing services represents our effort to marry best-in-class mCommerce technology with proven marketing strategies to help our customers gain a competitive advantage over other online retailers.
“Help with marketing has been a popular request from customers for some time and we are finally ready to bring out a range of helpful marketing tactics and strategies to a large audience. Our mCommerce technology continues to be our primary source of revenue but we expect as much as 25% of current and new customers to utilise our services by the start of 2017.”
Among the mCommerce marketing services offered include quarterly marketing strategy review, app store optimisation (ASO), push notification campaigns, targeted app downloads and design packages.