Canadian running and walking retailer Running Room has announced a new partnership with Silipos, a manufacturer of podiatry TPE gels.
According to the terms of the partnership, the retailer will offer items from Silipos Active, a product line launched by Silipos in March.
A family-owned company established in 1984, Running Room has 117 stores in the US and Canada.
Running Room purchasing and sponsored athlete programme lead Matt Norminton: "As runners and walkers ourselves, we know what it's like to be sidelined from a sport you love. With Silipos products, people can get back to enjoying the outdoors."
Silipos Active has 16 products that are intended to prevent and relieve pain associated with a variety of common ailments.
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The products can treat multiple ailments such as corns, calluses, ingrown toenails, blisters, bunions, Achilles tendonitis, bursitis, sprains, and general foot pain.
Silipos' TPE gels are made with a proprietary formula of medical-grade mineral oil.
Silipos president and CEO Josh Margolis said: "We feel Running Room's commitment to this market and their role within the community align with the Silipos brand."
Set up in 1989 in New York, US, Silipos specialises in gel technologies across a wide range of industries including orthopedics, prosthetics, skincare, and health and beauty aids.