UAE-based retail and online marketplace platform has launched its SOUQ Superstore online hypermarket.

SOUQ Superstore provides a wide range of products across different categories, including health & beauty, household needs, groceries, nutrition and supplement, pet care, baby care and food.

The superstore will also feature an organic food section, chocolate outlet, and stock food from around the world, which will be delivered to customers throughout the UAE, Egypt and Saudi Arabia.

“We are confident of a significant level of consumer adoption here in the Middle East.”

SOUQ recently launched InstaShop that enables users to access their closest grocery store directly through their mobile app for home delivery.

SOUQ Superstore will offer products from brands such as Nestle, P&G, Unilever, Henkel, PepsiCo, Mars, L’Oréal, Reckitt Benckiser, Nivea, Johnson & Johnson and more. co-founder and chief executive officer Ronaldo Mouchawar was quoted by as saying: “With SOUQ Superstore offering convenience, greater information, reviews, enhanced customization and unlimited product selection at their fingertips, we are confident of a significant level of consumer adoption here in the Middle East.

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“By leading with innovative solutions, we are set to change the way consumers shop and eat today.”