Supermarket chain Southeastern Grocers has opened five new Fresco y Más stores across Miami-Dade and Palm Beach County in South Florida, US.

Each new Fresco y Más store has an Hispanic grocery store format with increased product selection and better value.

Southeastern Grocers president and chief executive officer Ian McLeod said: “The overwhelming positive response we received from our first Fresco y Más store in Hialeah gave us the motivation to open additional Fresco y Más stores to bring more savings to more communities.

“We have been listening to our Fresco y Más customers in Hialeah and have tailored additional stores to reflect our customer’s personality."

“We have been listening to our Fresco y Más customers in Hialeah and have tailored additional stores to reflect our customer’s personality, while providing great value, great prices and great service.

“Each Fresco y Más store features a wider array of Hispanic items our customers told us is important to them, an expanded product assortment, great low prices and new features, including a full-service Latin Butcher shop and new Cocina.”

The new stores house more than 3,000 products such as fresh produce, quality meats and local Hispanic products with reduced prices and promotions.

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The stores aslo feature a butcher shop, a bakery and a cafe.

With first Fresco y Más store opened in June, it currently has six locations in South Florida.

Southeastern Grocers is the parent company of grocery stores BI-LO, Fresco y Más, Harveys and Winn-Dixie, and has approximately 6,000 employees.


Image: Fresco y Más opens new Hispanic grocery store formats in Florida. Photo: courtesy of Southeastern Grocers.