Supermarket chain Southeastern Grocers has opened five new Fresco y Más stores across Miami-Dade and Palm Beach County in South Florida, US.
Each new Fresco y Más store has an Hispanic grocery store format with increased product selection and better value.
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Southeastern Grocers president and chief executive officer Ian McLeod said: “The overwhelming positive response we received from our first Fresco y Más store in Hialeah gave us the motivation to open additional Fresco y Más stores to bring more savings to more communities.
“We have been listening to our Fresco y Más customers in Hialeah and have tailored additional stores to reflect our customer’s personality, while providing great value, great prices and great service.
“Each Fresco y Más store features a wider array of Hispanic items our customers told us is important to them, an expanded product assortment, great low prices and new features, including a full-service Latin Butcher shop and new Cocina.”
The new stores house more than 3,000 products such as fresh produce, quality meats and local Hispanic products with reduced prices and promotions.
The stores aslo feature a butcher shop, a bakery and a cafe.
With first Fresco y Más store opened in June, it currently has six locations in South Florida.
Southeastern Grocers is the parent company of grocery stores BI-LO, Fresco y Más, Harveys and Winn-Dixie, and has approximately 6,000 employees.
Image: Fresco y Más opens new Hispanic grocery store formats in Florida. Photo: courtesy of Southeastern Grocers.
