US-based supermarket portfolio Southeastern Grocers has opened five new FRESCO y Más stores throughout Miami and Hialeah in Florida.
These newest openings have expanded its Hispanic banner to 11 stores. The company opened its previous six Fresco y Más stores between June and December last year.
The new stores are located at 3701 NW 7th St, Miami; 1630 W 49th St, Hialeah; 3401 NW 18th Avenue; 6500 W 4th Avenue, Hialeah; and 1201 E 10th Avenue.
Southeastern Grocers president and CEO Ian McLeod said: “As Fresco y Más continues to evolve in South Florida, we are meeting the expanding consumer demand of providing more communities with an authentic Hispanic grocery store.
“Each store’s new Hispanic-focused product assortment and features, including a full-service Latin butcher shop and new Cocina, are our commitment to providing a shopping experience that reflects the cultural connection we strive to make with our Hispanic customers.”
Southeastern Grocers launched the first Fresco y Más store concept in Hialeah in June, with another five stores opening in December.
The new Fresco y Más stores feature a full-service Latin butcher shop, refreshed produce department, a new Cocina, renovated bakery department and a café.
Southeastern Grocers is the parent company of BI-LO, Fresco y Más, Harveys and Winn-Dixie grocery stores, and employs nearly 60,000 associates.
Image: Fresco y Más grocery store. Photo: courtesy of Business Wire.