US-based brand loyalty coalition Plenti has added its first grocer, Southeastern Grocers, to its programme.
The parent company of BI-LO, Fresco y Más, Harveys and Winn-Dixie, Southeastern Grocers will upgrade its loyalty programme by rolling out Plenti throughout all stores next month.
The complete launch follows a successful Plenti roll-out in Harveys Supermarkets last year.
An American Express-operated programme, Plenti offers members several ways to earn points and save on the items they shop for every day, irrespective of the method of payment.
Customers of BI-LO, Fresco y Más and Winn-Dixie locations can now enroll in BI-LO Rewards with Plenti or Winn-Dixie Rewards with Plenti, which is valid at offline and online stores of Winn-Dixie and Fresco y Más.
From 5 April, customers can begin earning and using points for savings on groceries with Southeastern Grocers, as well as on gas with Exxon and Mobil stations and other retail partner locations, including AT&T, Macy’s, Chili’s and Rite Aid.
Southeastern Grocers chief marketing officer Sharry Cramond said: “At Southeastern Grocers, we are always looking for ways to provide better value to our customers. Our new rewards program with Plenti provides our customers the ability to not only gain savings on gas, but on groceries as well.
"The new program will therefore offer more ways to earn, more ways to save and even greater flexibility for our customers, thanking and rewarding them for their loyalty.”
American Express US loyalty president Josh Berwitz said: "We are thrilled to add Southeastern Grocers as our newest Plenti partner. Since launch, we have committed to expanding our programme to brands where our members shop frequently, with a focus on the grocery category.
"With a full rollout of Plenti across all of Southeastern Grocers’ popular stores, our members will now have the ability to earn and use points at hundreds of locations on the items they buy most often.”
Plenti members can earn one Plenti point for every $2 spent at Southeastern Grocers stores, and will earn even more when they buy products with bonus point tags across the store.