Telecommunication services provider Spark New Zealand is planning to directly manage all of its consumer stores, which are currently managed by dealer partners Leading Edge and Orb.

With the planned move, the company intends to showcase digital experiences to customers in an interactive retail environment.

Spark currently owns a total of 62 stores, 26 of which are managed by dealers.

Spark New Zealand customer channels general manager Grant McBeath said: “We are also passionate about giving both potential and existing customers the experience of what being with Spark is like.

“Stores give us that opportunity, from showcasing the experience of using the Spark App, to introducing Spotify music streaming, Lightbox and Netflix content, to giving customers access to our awesome Spark customer service.”

"By bringing our stores back to direct Spark ownership, we can create consistent experiences for our customers."

“While our dealer partners have done an awesome job for us, by bringing our stores back to direct Spark ownership, we can create consistent experiences for our customers: they will have access to the same processes and options, no matter which store they visit, or whether they’re trying to do something online or in person.”

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The company noted that its business hubs and hybrid stores will continue to be operated by Leading Edge and Orb.

Employees in the brought-back stores would be moved to direct employment with Spark.

Image: The Spark building on Willis Street, Wellington. Photo: courtesy of Ballofstring via Wikipedia.