Cloud-based field force automation solutions provider StayinFront has acquired UK-based analytics provider 20:20 Retail Data Insight, in order to enable improved sales for retailers.
Through the acquisition, StayinFront intends to deliver integrated store and route dashboards, as well as analytics and image recognition dashboards.
20:20 is focused on improving consumer goods companies’ sales revenues and return on investment (ROI) in the deployment of field resources and trade spend execution.
StayinFront CEO Thomas Buckley said: “There is a real opportunity to deliver advanced capabilities and guided selling via more meaningful store and route-level scorecards to our customers across the globe.
“We also see great potential in integrating analytic technologies with the digital merchandising and image recognition initiatives we have road mapped.
“In the end, the combination fits squarely within our goal of allowing our clients to Do More, Know More and Sell More.”
Working with grocers and retailers in the UK, Europe and North America, 20:20 aims to deliver maximum ROI by using a data-informed approach to direct field sales actions.
20:20 Retail Data Insight managing director Ron Temperley said: “It’s a natural fit and our mutual consumer goods clients will greatly benefit from our combined capabilities and the deep product integration we’ve laid out.”
Leveraging electronic point-of-sale (EPoS) data, the company offers insights for in-field sales representatives and their managers.
These insights are expected to be incorporated in the in-store activities, resulting in improved sales and promotion effectiveness.
StayinFront offers field data and insight, as well as customer relationship management solutions to streamline sales operations.