American retailer Target has expanded its partnership with Google in order to enable shoppers across the country to use voice-activated home delivery shopping service from next year.
The development comes after Target tested Google Express in California and New York City on a pilot basis.
Customers who sign up for the programme are expected to receive the delivery in two days.
Products offered by Target can now be ordered through voice commands by using Google Assistant on Android smartphones and iPhones.
Google retail and shopping president Daniel Alegre said: “At Google, we are focused on continued innovation and making Google Express a platform to help retailers like Target offer consumers a high-quality seamless, end-to-end shopping experience.”
The partnership with Google is expected to allow Target to collaborate on creating digital experiences using voice and other cutting-edge technologies in a move that is set to elevate its strength in categories such as home, apparel and beauty.
As part of the agreement with Google, Target REDcard will be added as a payment option next year.
Target chief information and digital officer Mike McNamara said: “In the markets where we’ve offered Google Express, guests tell us they love the ease and convenience of shopping Target through Google.
“What’s even better is that Target and Google teams are working on the next chapter, building experiences that digitally replicate the joy of shopping a Target store to discover stylish and affordable products.”
From next year, shoppers can also collect their orders in a Target store within two hours from the time of placing the order.
Customers can also link their Target.com accounts with Google in order to have a more personalised shopping experience.
In August, Walmart signed an agreement to deliver products to consumers through Google Assistant.
Image: Target Albemarle Rd Charlotte, NC. Photo: courtesy of Mike Kalasnik via Wikipedia.