US-based discount store retailer Target is set to open a new small-format store in Manhattan’s Herald Square.
To be located west of the 34th Street and Broadway, the 43,000ft² store is expected to open in October and will feature convenient self-checkout lanes on the first level.
The retailer has signed a lease for the store with Empire State Realty Trust (ESRT).
Target properties senior vice-president Mark Schindele said: “The addition of the Herald Square store location is exciting for Target as we expand our footprint with small-format stores in Manhattan.
“Not only will we be able to serve the thousands of working professionals that travel through Herald Square each day, but we’ll have the opportunity to showcase Target’s exclusive brands and compelling offers for the many tourists from around the world who shop in this vibrant neighbourhood in Manhattan.”
One of 30 stores to be opened by Target this year, the two-level Herald Square store will be its third location in Manhattan, joining the stores in Harlem and Tribeca.
“We’ll have the opportunity to showcase Target’s exclusive brands and compelling offers for the many tourists from around the world who shop in this vibrant neighbourhood in Manhattan."
Target previously announced plans to open small-format stores in Manhattan, including sites in East Village and Hell’s Kitchen, projected to respectively open next year and in 2019.
With two entrances, the store will feature concrete floors, wooden walls and ceilings, pendant and LED lighting, as well as elevated merchandise assortment displays.
ESRT leasing and operations executive vice-president and director Thomas Durels said: “Target’s new 34th Street location concludes ESRT’s plans for the successful redevelopment of storage space, office, and retail into 90,000ft² of retail.
“Target joins Sephora and Foot Locker at the best location on the 34th Street retail corridor, which spans from the Empire State Building to 7th Avenue.”
Image: 34th Street entrance. Photo: courtesy of Target.