Branded consumer product supplier ThreeSixty Group has acquired the brand and intellectual property assets of Sharper Image from Iconix Brand Group.
Established in 1977, Sharper Image offers lifestyle products, gifts, electronics and fitness items, which are sold through a variety of channels, including department and specialty stores and directly to consumers.
Through US retail-facing division MerchSource, ThreeSixty has licensed the Sharper Image brand from Iconix since 2008 across a variety of product categories, including radio-controlled drones, gadgets, electronics and home décor.
ThreeSixty Group co-founder Kirk McLean said: “As a licensee of the brand for almost ten years, we understand the power of the Sharper Image name and see tremendous opportunity to leverage our platform to continue this tradition of innovation.
"As the new brand owner, we are planning to increase our strategic investments in product development, design and marketing while exploring expanding into new categories and geographies to realise the full potential of this iconic brand."
Based in southern California, ThreeSixty designs, manufactures and distributes consumer products such as children’s products, holiday gifts, home décor, games, radio-controlled vehicles, drones and athletic accessories to more than 70,000 retail stores in the US.
The firm includes brands such as FAO Schwarz, Blue Hat Toy Company, Sharper Image, Black Series, Discovery Kids, Smithsonian, and Animal Planet.
ThreeSixty is set to commence a brands division to aid the brand marketing and business development strategies for acquired brands, including Sharper Image and FAO Schwarz, as well as future acquisitions.
The division will also manage marketing, new product development, and licensee support.