Women’s sporting goods retailer Title Nine has upgraded its website on Kibo’s eCommerce solution.
With the upgrade, Title Nine intends to further streamline its e-commerce operations, improve the experience of online shoppers, and increase visibility for the brand.
The company has opted to revamp its previous website in an effort to establish better connection with its customers who shop through electronic platforms such as tablets, mobile and desktop.
Title Nine marketing and eCommerce vice-president Chrissy Ginieczki said: “The Kibo eCommerce solution has not only allowed us to expand features and functionality of our new site, but it has created a more seamless shopping experience for our customers.
“Our goals with the new site were to put more emphasis on building a community of customers and to help them more easily find the products they want. Kibo certainly helped us achieve those goals.
“Kibo has been a trusted partner for a very long time and has always understood our needs and goals. They have been a true extension of our team.”
The company has noted that the upgraded site provides more information on each product page, an improved checkout flow in all channels and an overall enriching experience for the shoppers.
According to the company, higher conversion rates were observed across all touchpoints. It has also improved customer engagement with the brand.
One of the features on the site includes guided and personalised selling tools aimed at enabling the customers to choose the right product.
Kibo operations vice-president Julie Hogin said: “Title Nine’s focus on community and female empowerment shines through in the new eCommerce site. We look forward to many more years of working together with the Title Nine team, providing their customers with new and engaging ways to shop.”
Kibo is an omnichannel commerce platform for retailers and manufacturers.