Marketing and business transformation services specialist Publicis Groupe and US-based Wal-Mart Stores have entered a new strategic relationship that will give latter access to all of Publicis Groupe’s agencies and resources.
This relationship initially applies to Walmart’s US advertising and in-store creative for which Publicis Groupe will function as the lead agency.
Wal-Mart will gain access to resources outside of marketing, which includes capabilities to support corporate brand and technology that builds relationships with customers.
Wal-Mart Stores president and chief executive officer Doug McMillon said: "Our ambition globally is to make every day easier for busy families, and having best-in-class marketing is critical to achieving that goal.
“This relationship with Publicis Groupe will help us think and act differently, which will ultimately enable us to serve our customers even better.”
Publicis Groupe will pull resources from several various agencies in its portfolio to work on each Wal-Mart project.
This relationship will be led by Publicis Communications CEO Arthur Sadoun.