US-based retailer Walmart has announced the $51m acquisition of online outdoor retailer Moosejaw .
With a web presence and ten physical stores, Moosejaw carries more than 400 brands, including Patagonia, The North Face, Marmot, Arc'teryx and more.
Following the acquisition, the company will continue to operate its site and stores as usual and run as a standalone and complementary brand to Walmart’s e-commerce sites.
Walmart stated: “Apparel and accessories is now the number one category for digital commerce, according to comScore, and we gain the experience of another well-established e-commerce player, this time in the active outdoor category.”
The company further noted that Moosejaw’s expertise in a large assortment of speciality apparel and accessories will help it further improve its customer service.
Moosejaw CEO Eoin Comerford, his executive team and more than 350 employees will continue to be based in Michigan.
They will now join Walmart’s new US e-commerce retail organisation.
Moosejaw features an assortment of apparel and gear for climbing, hiking, camping, snow sports, yoga, swimming and biking.
Last August, Walmart acquired online start-up Jet.com for more than $3bn.
Moosejaw is claimed to be the third acquisition of Wal-Mart in over six months, Reuters reported.
Image: Exterior of the Walmart location at Fallbrook Square in West Hills, in the San Fernando Valley, Los Angeles, California. Photo: courtesy of Wt90401 (talk) via Wikipedia.