Walmart has acquired Parcel to strengthen its capabilities in New York City, US.
Parcel is a technology based company engaged in same-day delivery of groceries. The acquisition will help Walmart focus on improving eCommerce channels and delivery services in line with its strategy to enhance customer convenience and delivery speed while lowering operating costs.
In January this year, the company launched a free two-day shipping service. It also broadened its grocery pickup service in September by opening its 1,000th pick-up location.
Walmart US eCommerce supply chain senior vice-president Nate Faust said: “Delivery is increasingly one of the most important elements for today’s online shoppers, as demands for speed, flexibility, and reliability continue to grow.
“Parcel is a proven leader in e-commerce package delivery, including taking fresh, frozen, and perishable food, the last mile; that is, the last step in the shipping process as products make their way from a fulfilment centre to your door.
“We plan to leverage Parcel for last-mile delivery to customers in New York City, including same-day delivery for both general merchandise and fresh and frozen groceries from Walmart and Jet.”
Using routing algorithms, Parcel allows customers to track their orders.