Convenience retail and petroleum wholesale industries technology solution provider PDI and mobile ordering platform Vroom have partnered to launch new features for retailers and petroleum wholesalers.

Combining Vrooms’ mobile ordering platform with PDI’s back-office price book and accounting systems plus its Marketing Cloud loyalty platform, the partnership will be developing a solution to enable customers to order ahead, pickup and delivery.

PDI Marketing Cloud solutions president and general manager Brandon Logsdon said: “The partnership with Vroom Delivery provides PDI with the opportunity to support c-stores and help them serve their communities during this global crisis.

“With Vroom Delivery’s mobile order and delivery service and our PDI Marketing Cloud platform, convenience retailers gain a much-needed solution to help fight this pandemic and give customers a safe alternative for buying essentials.”

The new features will enable convenience retailers and petroleum wholesalers with a digital, delivery and pickup solution.

It will also connect convenience store personnel and customers with delivery drivers through Cloud-based tools, which also provides visibility throughout the purchase process.

In addition to these, retailers can leverage the solution to compete with online ordering capabilities and preserve the end-to-end solution, which enables delivery of age-restricted products and providing delivery jobs to employees.

Headquartered in Chicago, Vroom Delivery is built by convenience retail operators designed to meet the unique needs of the $654.3bn convenience store industry.

The platform is ideal for PDI’s suite of software applications for the convenience retail and petroleum wholesale industries.

Vroom Delivery CEO John Nelson said: “We’re excited to partner with PDI to quickly bring new capabilities to convenience retailers and their customers.”