Digital and e-commerce platform Peapod Digital Labs has established a partnership with crowdsourced logistics company Deliv to offer same-day grocery delivery in select markets.

Peapod Digital Labs is a wholly owned subsidiary of Ahold Delhaize USA and will begin with the supermarket brands of Giant Food Stores and Martin’s, which are also owned by the same company and currently offer next-day delivery service.

Ahold Delhaize USA chief e-commerce officer JJ Fleeman said: “At Peapod Digital Labs, it is our mission to support each of Ahold Delhaize USA’s local brands in providing an industry leading omnichannel experience for their customers. This means being there for customers anytime, anywhere, within hours.

“Through our relationship with Deliv, we will assist the brands as they continue to conquer the last mile.”

“Through our relationship with Deliv, we will assist the brands as they continue to conquer the last mile, and rapidly scale same-day delivery to the benefit of millions of local brand shoppers by 2020. Deliv is an example of many partners we will work with to deliver this benefit to customers.”

Giant and Martin’s home delivery service Giant Direct is currently offering one-hour delivery windows to customers through a pilot launch in Willow Grove, Pennsylvania.

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By GlobalData

The platform will expand the pilot programme to additional Giant/Martin’s markets as well as other Ahold Delhaize US brands in the coming months to locations served by Peapod.

To use this service, customers need to place their orders through and select one-hour delivery window at checkout. The orders will be delivered through Deliv.