The annual programme rebrands some of the company’s delivery trucks. Credit: PepsiCo.

Multinational food and beverage retailer PepsiCo is organising its third annual “She is PepsiCo” campaign, which aims to demonstrate how women can build a frontline career within the company’s supply chains.

The campaign originated in 2022 in the US but has now expanded to global markets.

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The annual programme rebrands some of the company’s delivery trucks with the names and faces of “She is PepsiCo” honourees, of whom there are more than two dozen in 2024.

The women being recognised work as truck drivers, mechanics, merchandisers and warehouse loaders, among other frontline roles. Each will be honoured at truck-unveiling events.

The impact of the campaign has seen female applicants for frontline roles at PepsiCo Beverages North America increase by 6% since 2022. In the past two years, more than 800 frontline female associates have been promoted to supervisory roles.

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PepsiCo chief human resource officer Becky Schmitt commented: “Getting more women to apply for frontline roles isn’t just beneficial for the employees, their families and the communities where we operate — it’s also important to our business.”

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PepsiCo is a founding member of the global Million Women Mentors initiative. In the decade since its founding, PepsiCo employees have collectively pledged more than 23,000 volunteer hours, with a focus on mentoring women and girls in STEM subjects: science, technology, engineering and mathematics.

PepsiCo’s product portfolio includes a wide range of foods and beverages. The company generated more than $91bn in net revenue in 2023.