The move was made in response to statistics regarding breakups before Valentine’s Day. Credit: Pizza Hut.

Pizza Hut is taking a novel approach to Valentine’s Day with its latest retail promotion, introducing ‘Goodbye Pies’ to help customers navigate breakups during the holiday season.

Behind the promotion is a startling statistic. Research reveals Valentine’s Day is a peak time for breakups, with 45% preferring to end relationships before the holiday. ‘Red Tuesday’, the Tuesday before Valentine’s Day, witnesses the highest breakup rates of the year.

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In preparation for Valentine’s Day, the renowned pizza chain is launching its new Hot Honey pizza, blending sweet and spicy flavours to offer a unique taste experience.

From Red Tuesday, 6 February, until Valentine’s Day, 14 February, Pizza Hut will be distributing limited-edition Hot Honey ‘Goodbye Pies’ for free as part of its retail promotion.

These pies come in custom packaging, allowing customers to include a personalised message while enjoying the distinctive taste of the hot honey drizzle made from real honey infused with chilli peppers.

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Customers interested in taking advantage of this retail promotion can visit GoodbyePies.com to submit their request. The offer will be available until 14 February at select Pizza Hut locations in major US cities such as New York, Chicago, and Miami.

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For those outside these areas, the website offers an alternative to have Pizza Hut draft a breakup text and provide a gift card for a free Hot Honey pizza.

Pizza Hut’s hot honey innovation

The Hot Honey pizza and wings, featuring a sweet-heat flavour profile, are the latest additions to Pizza Hut’s retail menu.

Lindsay Morgan, Pizza Hut’s CMO, expressed enthusiasm for the launch, noting the increasing popularity of the sweet-heat flavour profile.

Pizza Hut’s commitment to flavour innovation is further highlighted in its upcoming retail campaign, ‘Pizza wHut!?’, set to roll out nationally in February.

Pizza Hut’s Hot Honey Pizza and Wings are available nationwide at participating retail locations, with prices starting at $11.99 for a medium pizza and $5.99 for six-count boneless wings.

Customers are encouraged to check for pricing and availability at their local Pizza Hut retail outlets.