US-based social marketplace Poshmark has rolled out a suite of seller-focused product releases designed to provide retailers with more customer insights.

The tools, named My Shoppers and Closet Insights, were announced at the company’s annual PoshFest conference.

They are intended to help both buyers and sellers using the Poshmark platform.

My Shoppers is a virtual in-store associate that offers the same and personalised experience online as an in-store retail associate.

Closet Insights is a dashboard that provides sellers with inventory and sales data in real-time.

Poshmark co-founder and seller experience senior vice-president Tracy Sun said: “Our sellers are the heart and soul of the Poshmark community and we are committed to helping them thrive at every step of their journey — whether that’s an individual selling in their spare time or a larger brand looking to embrace a circular model.

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“We want to enable everyone to participate in the digital economy by making it simple and easy to sell online and in doing so, upend the entire e-commerce experience as we know it.

“We believe the future of shopping is in the hands of millions of people who seek a simple, social and sustainable way to shop and we want to be their number one destination.”

In addition to launching these tools, Poshmark has formed a team to support its sellers in the US, Canada, Australia and India.

The company has also appointed co-founder Tracy Sun as seller experience senior vice-president.

Poshmark offers new and pre-owned apparel, accessories and shoes for women, men and children, as well as beauty products and home decor items.

The company has more than 80 million registered users across the US, Canada, Australia and India. It began operating in the latter country in August.