Currently serving as a Walmart’s preferred service provider, Premium intends to further strengthen its approach towards Walmart merchandising with this acquisition.
Based in Chesterfield, Missouri, Premium has been providing retail strategies, merchandising, brand advocacy services, as well as supporting its clients with tools and technologies to address their unique business needs.
Premium owner and CEO Brian Travers said: “Our acquisition of Premier Concepts represents an opportunity to partner with like-minded professionals who are committed to providing world-class solutions for their clients. We are so excited to welcome Premier to the Premium family.”
Based in Bentonville, Arkansas, Premier has been representing manufacturer’s products at Walmart Supercenters and providing retail merchandising, supply chain solutions, category management and headquarter assistance to Walmart suppliers.
Premier also offers its Smartcom technology, which allows teams to identify key sales driving opportunities store-by-store and item-by-item.
According to Premium, Bill Campbell has been promoted as the company’s chief operating officer (COO), who was serving as sales and marketing president.
Premium owner and CEO Kevin Travers said: “As Premium continues to grow, we recognise the need to empower key leaders to help us accelerate in driving the business forward. Bill’s experience and integrity made him a natural choice as our first COO.”