UK-based coffee and sandwich chain Pret A Manger has increased the price of its monthly coffee subscription service by 20% to £30 ($37.34).
However, the coffeehouse has also expanded the service to include a 10% discount on all food and snacks sold in its shops.
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The subscription service was launched in September 2020 to counteract the drop in sales due to the Covid-19 pandemic. Initially, the subscription charge was £20 per month but increased to £25 in February 2021.
The service is now called “Club Pret” and allows subscribers to get up to five barista-prepared drinks per day.
Pret A Manger has big expansion plans
The service has been highly successful in the UK and is used 1.25 million times per week.
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The subscription has also been expanded to the US and France. The company has not disclosed the number of subscribers.
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By GlobalDataThough inflation in the UK fell to 10.1% in March 2023, prices of food and non-alcoholic drinks were up 19.1% year-on-year, the highest since August 1977.
Pret A Manger, which is owned by JAB and founder Sinclair Beecham, has announced plans to double its business size by 2026. It operates more than 550 shops globally.
