aka Brands, a growth accelerator for fashion brands, has opened its first Princess Polly store in Los Angeles, California.

Located at Westfield Century City, the new store will feature 3,370ft² of retail space and offer 200 on-trend on-trend styles.

To improve customer engagement, the store features digital displays, a media wall and tailored product recommendations.

In addition, Princess Polly’s Westfield Century City store will host special events such as product launches, meet-and-greets with influencers and styling workshops.

Princess Polly co-CEO Wez Bryett said: “Opening our first store in the US is a monumental milestone for Princess Polly. We’re confident the brand will thrive as a physical retailer and we look forward to seeing its growth potential come to fruition.

“Based on feedback from our loyal customers, Los Angeles is the ideal first location to establish our retail footprint in the US and we’re excited to pair the seamless online Princess Polly experience that American shoppers have grown to love with the convenience of a brick-and-mortar store at Westfield Century City.”

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By GlobalData

Princess Polly, a global online fashion powerhouse, offers both clothes and content for trendsetters.

Aka Brands interim CEO Ciaran Long said: “Consumers in the US will be able to explore and try on Princess Polly’s high-quality styles in person before purchasing for the first time and we’re confident that the store will allow Princess Polly to forge deeper connections with existing and new customers. I look forward to watching the brand expand its retail footprint within the US and in new markets across the globe.”