Clothing major PVH’s wholly-owned subsidiary PVH Asia has selected Oracle Retail to enhance its customer experience and store technology, across its stores in Asia.

The clothing brand will deploy Oracle Retail Xstore Point-of-Service and Oracle Retail Customer Engagement platforms to connect with its customers.

The solution will be deployed across the retailer’s stores in China, Hong Kong, Macau, Taiwan, Singapore, Malaysia, South Korea, and Japan.

PVH executive vice president and chief information officer Eileen Mahoney said: “PVH continues to experience extraordinary growth. As we compete and grow across Asia, we wanted to ensure our technology partner understands and supports local business requirements of a modern customer experience. After a competitive evaluation, Oracle emerged as the best choice to support our business.”

“After a competitive evaluation, Oracle emerged as the best choice to support our business.”

Oracle Retail Xstore Point-of-Service platform offers inventory visibility, customer intelligence and seamless transactions in stores, enabling retail staff to deliver on brand promise. Oracle Retail Customer Engagement offers a 3600 view of customers in real-time for all touchpoints across the company.

Oracle Retail senior vice president and general manager Mike Webster said: “With a 3600 view of the consumer, we can help PVH empower associates and allow them to deliver relevant and local offers.”

PVH operates a range of major apparel brands, such as Calvin Klein, Tommy Hilfiger, Van Heusen, Izod, Arrow, Speedo, Warner’s, Olga and Geoffrey Beene. The company has more than 38,000 associates, operating in over 40 countries.

PVH signed a definitive agreement to purchase the remaining interests in Australian apparel supplier and retailer Gazal, for around A$124m ($88.05m), in February this year.