REI Co-op will open a store in Loveland in mid-2024. Credit: REI Co-op/PRNewswire.

US speciality outdoor retailer REI Co-op has announced plans to open a new store in Loveland, Colorado in the summer of 2024.  

The new location will be situated in the Marketplace at Centerra and will span 23,000ft².  

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The store caters to outdoor enthusiasts with a range of products and services including a full-service ski and bike shop. 

It will offer a selection of outdoor gear for activities such as fitness, cycling, camping, running, hiking, paddling and climbing.

The Loveland store will also feature certified mechanics in its full-service bike and ski shop and kerbside pickup for added convenience. 

REI is preparing to hire 40 employees for the new store.  

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New hires can expect benefits including competitive pay, discounts, retirement contributions and health insurance for both full and part-time staff. 

REI Rockies/Great Plains region regional director Janet Hopkins said: “REI’s presence in Colorado began in 1983 with our first store in Denver. Loveland will be our tenth location in the state.  

“We look forward to serving the community and visitors who come to enjoy Rocky Mountain National Park, the Long View Trail and the Colorado Front Range Trail, and endless outdoor opportunities. REI will also seek partnerships with local outdoor nonprofits to support their efforts in protecting natural places and welcoming more people outside.” 

REI has a strong membership base with 61,000 members in the Loveland area and 1.32 million members in Colorado.  

Members enjoy benefits such as the Re/Supply trade-in programme, discounts on services and experiences and a share of annual profits. 

In January 2024, REI Co-op revealed plans to expand its presence in the US with ten new stores in 2024.