Reliance explores partnership with Primark in India. Credit: Stanislav Samoylik via Shutterstock.com.

Multinational conglomerate Reliance Industries Limited (RIL) is in preliminary discussions with British fashion retailer Primark to launch the brand in the Indian market, the Economic Times has reported. 

Primark, a 55-year-old brand known for its budget-friendly apparel and footwear, has been evaluating the Indian market for some time.  

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The brand, which operates more than 400 stores worldwide, is considering a partnership with Reliance, possibly through a joint venture or licensing agreement.

In India, Primark is expected to deviate from the global retail trend of mall prioritisation by opening most of its stores on high streets, due to its large store format.  

The retailer, which is owned by Associated British Foods, plans to expand its global presence to 530 outlets by the end of 2026. 

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Reliance, with a vast retail portfolio that includes Trends and the newly launched Yousta, is a direct competitor to international fast-fashion brands such as Zara and H&M in India.  

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This strategic move will see Reliance competing against existing players such as Tata’s Zudio, Landmark Group’s Max and Shoppers Stop’s InTune. 

A Primark spokesperson stated the company’s openness to exploring new opportunities but did not confirm any specific plans for India. 

In related news, Reliance Consumer Products, the fast-moving consumer goods division of Reliance Retail, announced a partnership with Sri Lanka’s Elephant House to produce and distribute beverages under the Elephant House brand in India.  

In May 2023, China-based online fashion retailer Shein signed a licensing agreement with Reliance Retail to re-enter the Indian market.