UAE-based retail chain LuLu Hypermarket has partnered with Dubai Municipality to distribute 6,000 eco-friendly reusable bags in Al Barsha, Dubai.
The initiative was part of the retailer’s corporate social responsibility to raise awareness on the environmental benefits of reducing the use of plastic bags.
Lulu currently operates 145 stores globally and has been continuously supporting government initiatives.
LuLu Hypermarket launched its new campaign ‘I Choose to Reuse’ in collaboration with Dubai Municipality’s Waste Management Department.
The awareness initiative will feature a ‘green checkout’ programme in LuLu’s cash counters that promotes the use of eco bags.
LuLu Group executive director Ashraf Ali said: “This great initiative is one key to provide a cleaner environment and promote sustainable development through simple and little ways with a substantial impact.
“We, at LuLu, bring optimal solutions to teach our loyal shoppers about choosing less harmful options for the world we live in. It is not just about shopping, but shopping smartly through reducing waste.”
LuLu also involved its retail network of corporate partners, staff, and shopping patrons for sustainable environmental practices.
Dubai Municipality Waste Management Department director Abdul Majeed Sifaie said: “We continue to endeavour to educate the society about the importance of being partners in reducing waste by following a number of green practices and ideas, which will lead to a positive effect that will contribute to the achievement of the National Index for the transfer of 75% of the waste produced in the Emirate of Dubai from the landfill by 2021.”