Revieve is aiming to provide personalised shopping with virtual try-on. Credit: Prostock-studio via Shutterstock.

Digital beauty experience technology provider Revieve has launched personalised makeup beauty retail programmes called “Match My Look” and “Shop the Look”.

Match My Look allows users to upload any makeup look for comprehensive analysis, utilising Vertex AI [artificial intelligence] by Google Cloud.

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Shop the Look offers personalised product recommendations from an extensive array of brands and retailers, tailored to the user’s chosen look.

Revieve provides virtual try-ons, a range of budgetary options and a streamlined shopping approach.

With Revieve, retailers can gain deep customer engagement through interactivity, enhanced conversion rates, rapid adaptation to beauty trends with minimal investment, cost-effective marketing strategies, access to consumer insights for marketing and inventory decisions, and improved tools for retail staff.

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GlobalData analysis finds that the makeup category will see the fastest annual growth rate in the global health and beauty market by 2026.

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Revieve CEO Sampo Parkkinen states: “This launch is a significant step in our ongoing partnership with Google Cloud. Through this collaboration, we are able to leverage cutting-edge technology to enhance our offerings and better serve our customers in the beauty industry.”

Google Cloud global director of retail and consumer strategy Paul Tepfenhart added: “This partnership is a great example of using technology to innovate and enhance consumer experiences, setting new standards in personalised beauty shopping.”

In late 2023, Walmart launched a makeup virtual “try-on” experience through its app, featuring hyper-realistic augmented reality-powered makeup filters for customers.