Romanian online retailer eMag has partnered with digital financial technology services provider Wirecard for a payment solution to enhance the customer experience.

As part of the deal, Wirecard has developed a new digital financial commerce platform for eMAG.

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The solution is designed to allow the retailer to offer immediate and uncomplicated refunds with its ‘Instant Money Back’ offer, which is available for Mastercard Money Send and Visa Direct services.

The retailer is now able to enhance the customer experience by reducing the time of receiving money, resulting in increased brand trust and loyalty.

Wirecard Romania managing director Utku Ogrendil said: “Online shopping is growing fast in Romania and this is mainly due to the growing comfort that the end consumer feels when ordering or paying.

“The latest payment solution with eMAG is taking this experience to a new and higher level, contributing to making all aspects of the purchase process as fast and seamless as possible, and we are excited to be pioneering it.”

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According to Wirecard, the payment solution is the first of its kind in Europe and is applicable to all purchases, regardless of the sales channel.

Earlier this month, Wirecard partnered with online supermarket getnow to support the retailer in offering customers with flexible payment solutions.

eMAG has operations in Bulgaria, Hungary and Poland; an own brand online store featuring various consumer brands; and a marketplace for merchants to sell their products.

The retailer offers a range of products across several categories, including electronics, home appliances, toys, fashion, DIY and furniture.