Designer Outlet Algarve – the new premium outlet village in Southern Portugal, managed by ROS Retail Outlet Shopping. Credit: PRNewsfoto/ROS Retail Outlet Shopping.

Austria-based outlet operator ROS Retail Outlet Shopping (ROS) has opened the first phase of the Designer Outlet Algarve in Loulé, Portugal.

The Designer Outlet Algarve is reported to be the biggest outlet in the south of Portugal and offers more than 50 fashion and lifestyle brands on a gross lettable area of 13,000m².

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ROS further noted that it is the first outlet village in direct conjunction to an IKEA store, MAR Shopping Centre and a leisure area.

“We set a new standard in the international outlet market and the feedback of our brand partners and sales figures in the first week are over our expectations.”

ROS founder and managing director Thomas Reichenauer said: “This is an important moment for ROS Retail Outlet Shopping. With the opening of the Designer Outlet Algarve, we set a new standard in the international outlet market and the feedback of our brand partners and sales figures in the first week are over our expectations.

“Special thanks to our investors IKEA Centres and the Mutschler Outlet Holding AG, which entrusted the Designer Outlet Algarve and coming Designer Outlet Croatia to us.”

The outlet operator anticipates that 75% of the Designer Outlet Algarve will be occupied by next year.

The Designer Outlet Algarve currently features sports brands such as Adidas, Puma, Ericeira and fashion brands such as Bimba y Lola, Purification Garcia, Lacoste, Lion of Porches, Cortefiel, Springfield, United Colours of Benetton, Desigual, Decenio, Ana Sousa and Pepe Jeans.