US-based independent grocer Rouses Markets has entered a partnership with eGrowcery to expand its range of e-commerce offerings for its customers.

eGrowcery is a white-label, software-as-a-service (SaaS) based e-commerce solution for grocery retailers.

The company’s technology allows users to shop, place an order and choose kerbside pickup through the mobile app or the Rouses Market website.

Its platform includes a Rouses Market Shopping App, which is available for download on the App Store or on Google Play.

Rouses Markets is not currently charging for kerbside pickups on orders above $35.

Rouses Markets CEO Donny Rouse said: “We continue to invest in new partnerships and technologies like eGrowcery to give our customers the very best shopping experience, both in store and online.

“With eGrowcery, our own team members, the people who know our stores and selection better than anyone else, hand-select every product ordered for kerbside pickup.

“It’s like having your favourite Rouses team member as your own personal shopper.”

eGrowcery CEO Patrick Hughes said: “It’s always great when we can work with a quality brand like Rouses Markets. It’s even better watching them bring their years of retail expertise to the table.

“We are ecstatic to do our part by empowering their personal shoppers with our technology, ensuring the highest quality of product selection in the process all while helping them become more connected to their shoppers.”

Rouses Markets operates more than 60 stores in Louisiana, Mississippi and Alabama, employing more than 7,000 people.

eGrowcery can integrate with back-office and point-of-sale systems while allowing retailers to personalise their customer experiences.

The solution is designed to return control and data ownership to retailers instead of having marketplaces own shoppers’ data and allow products and promotions from competing retailers.