British supermarket chain Sainsbury’s is planning to expand the portfolio of its household furnishings retail brand, Habitat, by opening two standalone stores late this year.
This expansion is part of the supermarket chain’s efforts to meet different customer shopping missions.
The company is investing £1.5m in the two stores. One will be opened in Westfield London this September, followed by the second in Brighton in October.
Habitat managing director Clare Askem said: “It’s a really exciting time for Habitat as we launch our first major standalone stores in ten years.
“As our digital business has grown, there has also been a real desire from customers to see Habitat on the high street.
“By investing for the future of the brand in this way, as well as continuing to differentiate ourselves with modern, statement design from our in-house Habitat Design Studio, we’re well-placed to continue our heritage of bringing well-designed, inventive and affordable products to people’s homes.”
Covering 4,700ft2 of space, the Westfield London store will offer a range of furniture and home brands to customers.
The Brighton store will be spread across an area of 6,500ft2 and will have two floors. It will feature around 3,000 Habitat products for customers along with an innovative workshop and events space.
The two stores will join the Habitat’s website, two flagship standalone stores, a Mini store in Leeds and 11 Mini Habitats in Sainsbury’s supermarkets, which have been developed as part of its multi-channel strategy.