British supermarket chain Sainsbury’s has announced a trial of grocery delivery service by electric cargo bikes.
To launch the trial, Sainsbury’s has partnered with UK based e-cargobikes.com, which will supply the retailer with purpose-built bikes.
Sainsbury’s will use five zero-emission bikes to deliver groceries across South London to deliver from Streatham Common store. The company plans to complete 100 orders per day to local customers, who place grocery orders on its online website.
Sainsbury’s online director Clodagh Moriarty said: “We’re delighted to be the first supermarket to trial grocery deliveries by electric cargo bikes.
“We’re always looking for new ways to make sure we can best serve our customers and this trial will help us explore whether there might be a more flexible way to deliver Sainsbury’s groceries to those who live in busy cities.”
The trial’s goal is to find the efficiency of grocery delivery service using electric cargo bikes across the city, and contribute to environmental sustainability through zero emissions and noise pollution.
The retailer will use routing technology to determine the orders that are going through bikes and ensure the products are delivered to the customer on time.
E-cargobikes.com managing director James FitzGerald said: “By taking existing e-cargobike technology and putting it to the test in a new market, we’re reimagining grocery deliveries and exploring a more sustainable transport system.”