Fashion clothing brand Diesel Kid has begun selling its products on the online platform of China-based Secoo, which also has become the only online platform for Diesel Kid in the country.

Diesel Kid’s new Fall/Winter 2018 collection will be available on the online plaftorm, which is claimed to have 20 million consumers.

“For this winter season, Diesel Kids’collection has ‘Superior Graphic Concept’ inspired by the adult collection.”

‘Occasion to Rock’ is a theme of the collection. This fashion collection is represented by the signature touch of denim and newly treated fabrics to showcase the rock attitude. The highlights of the theme are eyelets. Furthermore, the collection features refined design details on leather jackets, dresses, pants, sweater and shirts.

For this winter season, Diesel Kids’collection has ‘Superior Graphic Concept’ inspired by the adult collection. The childrenswear collection also features the trendy embroidered satin. Among the important pieces available for purchase include bomber jacket, sleeveless dress and comfy pants.

Diesel Kid’s trendy collection is aimed at Secoo’s high-end consumers.

Secoo is claimed to be Asia’s premium lifestyle platform that offers vast product selection, convenient order processing and payment facilities.

It combines online platform with offline experience centres to provide enhanced services to customers.

The cooperation between Secoo and Diesel Kid will boost the awareness of Italian fashion brand in China as well as bolster the online retailer’s luxury offerings.

Furthermore, both the firms will be able to capture emerging online opportunities in China.

In October, Australian boot maker and leather brand R.M.Williams forayed into Secoo’s online platform. Intially, Secoo is selling three boot collections and will introduce more collections in the near future.

R.M.Williams’ handcrafted footwear and apparel are sold in over 15 countries.