Fashion retailer H&M has announced the launch of its majority-owned Swedish online second-hand shop Sellpy in Germany.
The platform manages all the activities in the sales process right from items picked up from sellers to selling and shipping.
Customers can either shop from a broad range of second-hand goods or re-sell their loved articles.
Sellpy launched in 2014 and Germany is the first destination on its international expansion.
H&M Group CO:LAB head Nanna Andersen said: “We’re excited about Sellpy’s first step on their international journey which we support with our investment and strategic partnership.
“We truly believe in the entrepreneurs and team behind Sellpy and their unique circular business model, which perfectly aligns with our vision to become fully circular.”
H&M Group, which initially invested in Sellpy in 2015, holds nearly 70% stake in the e-commerce platform.
H&M Germany country manager Thorsten Mindermann said: “We see that the awareness and demand from our customers for sustainable fashion is constantly growing and is now probably greater than ever. That’s why we’re particularly pleased to be able to offer a new sustainable way of buying and selling fashion, in collaboration with Sellpy.”
Last month, H&M Group announced the rollout of e-commerce for COS, Weekday, Monki, & Other Stories and ARKET in nine additional European markets.
The new markets are Estonia, Latvia, Lithuania, Luxembourg, Croatia, Greece, Romania, Bulgaria and Cyprus.