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July 23, 2018updated 26 Jul 2018 11:27am

Shipt to begin same-day delivery service from Morton Williams and Target

Membership-based online marketplace Shipt is set to offer a same-day delivery service from two major supermarket chains Morton Williams and Target in New York, US, from 9 August.

Membership-based online marketplace Shipt is set to offer a same-day delivery service from two major supermarket chains Morton Williams and Target in New York, US, from 9 August.

The service will be offered from five New York boroughs, namely the Bronx, Brooklyn, Manhattan, Queens and Staten Island.

As part of the service, Shipt members will be able to order fresh foods and household essentials from both the retailers, as well as a range of product categories such as home goods, electronics and toys from Target.

Shipt founder and chief executive officer Bill Smith said: “We’re making shopping for daily essentials easier than ever before.

“Busy urban residents are able to access the familiar aisles of their local stores seamlessly, bringing everything from dinner ingredients to household items right to their doorstep.

“Busy urban residents are able to access the familiar aisles of their local stores seamlessly, bringing everything from dinner ingredients to household items right to their doorstep.”

“This launch is a symbol of Shipt’s rapid growth, as we continue our expansion to bring Shipt to households across the country.”

Shipt also plans to expand the same-day delivery service in the Greater New York City metro area from more retailers in July and August, providing access to more than 3.4 million customers.

These additional metro areas include Hudson Valley, Kingston, Long Island, Mount Kisco, and White Plains, New York.

The delivery service company is offering a $49 annual membership to new members who sign up before the launch.