Miami-based company Simply has strengthened its presence in the US state of Missouri with the opening of a retail store in Columbia.

The location of the 1,810ft2 official Apple Premier Partner Store is in the Broadway Shops Mall.

Simply Mac retail store will offer the entire suite of Apple products and third-party accessories.

Furthermore, the location will facilitate Simply Mac’s signature service and warranty repairs for all product categories performed by a trained team of Apple-certified technicians.

It will also offer customer financing and extended warranty coverage on all Apple products.

Simply chief executive officer Reinier Voigt said: “We are pleased to open our second store in Missouri in Columbia, the fourth largest and fastest-growing city in the state with a population of 123,000 people.

“Our Columbia store is located about 2 miles from 2 colleges: (1) the University of Missouri, founded in 1839 as the first public university west of the Mississippi River and now the largest university in the state with approximately 30,000 full-time students, and (2) Columbia College, serving approximately 18,000 students from its traditional campus in Columbia, its online programme and more than 30 venues nationwide.

“With the nearest Apple Store almost two hours away, our team of sales professionals and Apple-certified technicians look forward to serving the product and service needs of this large educational customer base and the entire Colombia community.”

Simply operates 44 retail stores in 17 US states.

Last month, Simply announced the opening of 1,397ft2 store in Destin Commons Mall and Lifestyle Centre at Destin, Florida.